Georgia Attorney Advertising Rules

Georgia Attorney Advertising Rules

Attorney Advertising Rules in Georgia

Law firms across the state of Georgia need a comprehensive digital marketing campaign to make sure their advertising reaches the greatest number of prospective clients. Accel Marketing Solutions is committed to ensuring that all of our clients are in compliance with the advertising guidelines set out by the Rules of Professional Conduct in the state of Georgia.

Georgia Attorney Advertising Disclaimers

In the state of Georgia, a website must have a disclaimer if it contains information about contingency fees or phrases including and substantially similar to “no fee unless you win or collect.” Law firms should also be sure to include a number of other protections in their disclaimer, such as:

  • A statement detailing that the website is an advertisement and any information provided on the website should not be acted upon without consulting a professional
  • An explanation that filling out the website’s contact form does not constitute an official lawyer-client relationship

Rules Regarding Attorney Advertising

There are a number of different stipulations included in the Georgia Lawyers’ Rules of Professional Conduct, which are considered some of the most stringent in the country. An outline of Georgia’s rules is as follows:

Rule 7.1 Prohibited Statements

Georgia’s Rule of Professional Conduct 7.1 applies to all forms of advertisements and prohibits attorneys from making any claims about their legal services that are considered deceptive, fraudulent, or misleading in any way. False or misleading communications may include the following:

  • The communication contains a material misrepresentation of fact or law;
  • The communication omits a fact that would not make a statement materially misleading when taken as a whole;
  • The communication is likely to give a viewer unjustified expectations about the results an attorney can achieve;
  • The communication compares the lawyer’s services with that of another, unless it can be verified;
  • The communication contains information about contingent fees without a disclaimer; or
  • The communication contains a statement about no fees unless the client wins, unless there is a disclaimer.

Rule 7.1 also discusses that including past case results can be considered misleading or deceptive and may create an unjustified expectation of results.

Rule 7.4 Communication of Fields of Practice and Specialization

A lawyer can’t state or imply that he or she is certified as a specialist in a particular field of law unless he or she has been certified as a specialist by an organization approved by an appropriate state authority. Terms that should be avoided include “expert,” “specialize,” or “specialist.”

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