Law Firm Reputation Management

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In today’s world, business reviews matter more than ever before. Negative reviews can be detrimental to a law firm’s success. Though an attorney does his or her best for a client, the unpredictability of people can have serious repercussions on a law firm’s online presence. Just one bad review can cause the reputation of a firm to be seriously damaged.

Accel Marketing understands the impact of a negative review. We are committed to mitigating the impacts of a negative review, should one appear. Equipped with these complementary services, law firms can continue to build an esteemed reputation through Yelp, Google, Yahoo, Bing, Yellow Pages, Super Pages, and more. If you are concerned about a review and need our help, contact Accel Marketing to discuss these services.

Why is Reputation Management Important?

Consider this: if you are looking for a restaurant to host an important dinner, you want the very best for your guests. Therefore, you will most likely read that restaurant’s reviews online, and if they are not positive overall, you will probably move on to another option. Prospective legal clients do the same thing to attorneys. One bad review can turn a prospective client away, leading them to consider someone else’s legal services. A recent study confirms that after reading negative reviews, 92% of consumers are less likely to engage with a business.

Even the best attorneys cannot please everyone. Unfortunately, when people search online for an attorney, law firms are vulnerable to rankings and ratings that position them on search engines and establish an online reputation. A negative review on the Internet can deter visitors from trusting a firm’s legal services.

People rely on reviews today for anything from restaurants to contractor services to attorneys. As an attorney, you step in at a major turning point in a person’s life. Clients only want to work with someone who they can trust to help them achieve their desired outcome, even when the odds are stacked against them. Before choosing an attorney, a potential client reads the reviews of many firms.

What people say online about your business can influence a potential client’s decision. In fact, nearly 90 percent of legal consumers consider an attorney’s reputation to be one of the most important factors when hiring them to represent their case. With this in mind, it is important to have a marketing team that can help you build an online reputation that reflects the standing you enjoy off the Internet.

Our Law Firm Reputation Management Services

Accel Marketing Solutions is committed to ensuring that your reviews make a positive statement about your business and bring you more clients. Some of our reputation management services include:

  • Increasing the number of reviews on your site
  • Making it easy for clients to leave you positive reviews
  • Mitigating the impacts of a negative review
  • Prominently displaying your good reviews for potential clients to view

Contact Accel Marketing Solutions, Inc.

With Accel Marketing’s law firm reputation management services, your online presence is in good hands. With our help, a bad review can become a distant memory as you build visitor confidence. No one should be affected by a lone bad review, and we are here to help.

Contact Accel Marketing Solutions, Inc. for a consultation to discuss our services today.

Still Have Questions?
Law Firm Reputation Management FAQ
Why is reputation management so important for law firms?

Reputation management is vital because prospective clients almost always research reviews before hiring an attorney. A single negative review can cast doubt on your professionalism and credibility, even if it doesn’t reflect the true quality of your work. At Accel Marketing Solutions, we help ensure your online presence matches the respected reputation you’ve earned in real life.

How do negative reviews impact my law firm’s ability to attract clients?

Studies show that more than 90% of consumers hesitate to contact a business after reading negative reviews. For law firms, this is even more significant since legal clients are often making high-stakes decisions. One unfavorable comment online can cause potential clients to look elsewhere.

Can you remove negative reviews?

While it is often not possible to simply erase a legitimate review, our team focuses on mitigation. This means we work to push positive reviews forward, encourage satisfied clients to share their experiences, and strategically reduce the impact of harmful feedback. The result is a more balanced and trustworthy online presence.

What platforms should attorneys be most concerned about for reviews?

Legal consumers frequently check platforms such as Google, Yelp, Yahoo, Bing, Yellow Pages, and Super Pages when researching law firms. Accel Marketing Solutions ensures that your reputation is managed across these key platforms, so no matter where a potential client looks, your law firm shines.

How can Accel Marketing Solutions help my firm get more positive reviews?

We make the process of leaving reviews seamless for your clients. By implementing systems that simplify and encourage feedback, we help you collect more authentic, positive reviews that reflect the real experiences of your satisfied clients. These reviews build credibility and help offset any isolated negative comments.

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