Search Engine Optimization For Law Firms & Attorneys
Important Facts About SEO
SEO, or Search Engine Optimization, is the practice of ensuring that a website is optimized in such a way that search engines rank it highly to bring in organic traffic. SEO is an ongoing process that requires a skilled digital marketing professional to ensure they are aware of any search engine updates and changes that will help your firm thrive online.
Most people do not get past page 2 of search results when picking a service or product. Law firms are no exception to the rule. When a person searches for a law firm online, he or she will pick from one of many on the first or second page.
There are several factors that impact SEO, including:
Law Firm SEO With Accel
At Accel Marketing Solutions, we take pride in the SEO services we provide to law firms across the country. We incorporate search engine optimization into everything we do to maximize your firm’s potential, including:
- Web design
- Link building
- Legal research
- Web development
- Local optimization
- Legal copywriting
- Brand strategy
- Marketing strategy
- Social media advertising
Technical SEO Optimization for Law Firm Websites
SEO optimization is critical on any law firm website. We take the time to ensure that all of the technical aspects of SEO behind the scenes are performing as they should for your site. Some of our technical SEO services include:
- Keyword optimization of meta elements and body content
- Pagespeed optimization
- Functionality and readability optimization
- Error resolution for items like 404’s and broken images
- Internal linking optimization
- Site architecture optimization (hierarchy)
Content Syndication for Law Firms
Building a website with quality, educational content is just a piece of the puzzle for success. Search engines, including Google, Yahoo, and Bing rank a website by its content. Namely the amount, quality, originality, and frequency of additions. Though our practice area pages do much of the heavy lifting, we consistently add blogs and adjust existing content to meet the standards of a high-ranking website.
How Does Content Syndication Benefit My Website?
An already successful SEO strategy is enhanced by our use of content syndication. As more information goes out to the masses, more information is exchanged. When that content is useful to the viewer, the website that provided the information quickly becomes a trusted source on a specific topic. Over time, a trusted website gets more and more traffic, leading to greater visibility and more clients.
Tapping a larger audience through social media platforms, including Facebook, Linkedin and Twitter allows our law firms to benefit from word of mouth. As content is added to the site, we syndicate the information to platforms where people can exchange this information, leading to more potential clients.
Local Listing Management
For a website to rank well, the law firm must have consistent information on all local listing services. Having a different address on Google and Yellow Pages makes it confusing for potential clients and search engines. When information is inconsistent, search engine rankings suffer, as does the website. Accel Marketing provides a thorough local listings management service that ensures information is up-to-date and consistent across all local listings.
Some of the ways we optimize your SEO locally include:
- Google My Business page optimization
- Citation consistency with manual citation building
- Review generation strategy and implementation
- Execution of local link and citation building initiatives
- Competitive spam fighting
- Proximity optimization focused on authority, relevance, and proximity
Why Do Local Listings Matter?
People use search engines and listing services to find the best options for all services in their area. Law firms are no exception. Aside from a referral, local listings are the best way to increase visibility and clients. If an attorney’s information is inconsistent or nonexistent, people will search until they find a firm that provides thorough information about the services provided.
Some pieces of information that must be consistent include:
- Telephone and fax numbers
- Practice areas
- Hours of operation
- Website name
Providing consistent information across search engines and listing services is critical. A wrong phone number, an out-of-date address, or broken links can be missed opportunities. Accel Marketing’s reputation management service will get right to work cleaning up directories and listings, pointing people in the right direction. When traffic increases, so do search engine rankings. Something so simple can make a world of difference. Contact us to see what we can do for you.
SEO Is Never Finished
Though this seems simple enough, an SEO specialist’s job is never done. Search engines continuously change the rules of the game and most marketing companies just can’t keep up, causing their clients to suffer as a result. Accel Marketing’s SEO team is always adjusting websites to optimize visibility and satisfy search engines. Our team is constantly monitoring site traffic and conversion rates. If something needs to change, our team quickly acts.
Keeping You In The Loop
Accel Marketing Solutions will send you monthly reports so you can track your website’s progress after we’ve implemented our SEO strategy. Some of the information provided in our monthly reports is as follows:
- Keyword rankings
- Online leads generated on website forms, phone calls, live chats, and more
- Google Analytics traffic trends that analyze traffic by source in comparison to the previous period