Wisconsin Law Firm Marketing

Here at Accel Marketing Solutions, Inc., we believe in your success. In fact, our entire business model is geared towards helping our clients thrive. We are not a massive corporation ready to saddle you with pre-designed templates and regurgitated content. From the moment you speak with our team of talented web designers, content writers, and more, you will understand just how dedicated we truly are to your success. We are officially immersed in the digital age–there is no escaping it. There are over 15,000 attorneys in Wisconsin, and our job is to make you outshine them all. We handle all aspects of your marketing campaign, from top to bottom, which means all you have to do is focus on what you do best–practicing the law. If you want a marketing company that sees your Wisconsin law firm as far more than “another client” and instead sees you as a business partner, ready to help you maximize your potential and results at every corner, you’ve just found it. Contact Accel Marketing Solutions, Inc. today to get started.

How Can We Help You?

We have been perfecting our craft for years, and our results speak for themselves. Some of the various facets of our successful marketing program are as follows:

• Website design: Our website developers consistently design unique, mobile-friendly websites, showcasing your firm’s personality, culture, and strengths.
• SEO: Our SEO specialists help play to your firm’s strengths and eliminate any weaknesses (SEO-wise), and they do so based on your firm’s needs in conjunction with the rules provided by Google, Bing, and Yahoo. As your needs change, your website will, too.
• Educational legal content: Our writers specialize in creating both educational and engaging content for potential clients, providing viewers with relevant information pertaining to their particular case.
• Video production: Our video production team is dedicated to filming and editing high-quality videos with educational content featuring your legal expertise, while simultaneously increasing search engine rankings.
• Social media: People all over the world use social media platforms like Facebook, X, Youtube, and Linkedin. Because of this, sending posts, videos, and more out to social media is essential to any solid marketing program. We ensure that anything posted on your website reaches all those on social media in need of legal assistance.
• Pay Per Click: We have extensive experience with advertising campaigns, which enables us to develop effective campaigns that optimize your return on investment.
• Reputation management: One bad review should not tarnish your good name. We are experts at mitigating the impact of negative reviews to ensure your business continues to thrive despite a minimal amount of unwarranted negative reviews.
• Live chat: Our custom chat boxes allow potential clients to chat with a representative for your website 24/7 so that you never miss an opportunity or a client.

Why Choose Accel Marketing Solutions?  

Attorneys across the country are switching over to Accel for various reasons. Just some of the services we can provide you with are as follows:

• We specialize in creating successful online marketing campaigns for law firms and attorneys.
• As Google search engine algorithms change, we do too. Our ability to instantly adapt and modify our strategy sets us apart from every other online marketing company.
• We create and maintain superior website performance, consistently beating our competition.
• We utilize successful marketing programs based on years of A/B testing.
• We comply with your state’s bar rules for advertising, ensuring your campaign is always within the law’s constraints.
• We apply best practices for UX and UI.
• We offer clients responsive, original, and sleek designs that immediately catch the eye.
• We provide state-specific educational content. Our content writers study the law and are constantly on the lookout for any changes to the law so your firm is the first to inform the general public.
• We pride ourselves in lightning-fast, responsive, and dedicated customer service. When you hire us, you will get to know each of us by name.

Organic Traffic Vs. PPC Campaigns

When it comes to digital marketing for law firms, two primary strategies drive traffic to your website: organic traffic and pay-per-click (PPC) campaigns. Both are powerful tools in their own right, and when used effectively, they complement each other to maximize your firm’s online visibility and client acquisition. At Accel Marketing Solutions, Inc., we leverage both organic and paid strategies to ensure that your law firm dominates the competition in Wisconsin.

What Is Organic Traffic?

Organic traffic refers to the visitors who land on your website through unpaid search engine results. This traffic is driven by search engine optimization (SEO), which involves optimizing your website to rank higher on search engines like Google, Bing, and Yahoo. When potential clients in Wisconsin search for legal services, a well-optimized site increases the likelihood that they will find and choose your firm over competitors.

Key Factors That Influence Organic Traffic

• High-Quality, Keyword-Optimized Content: Search engines prioritize informative and relevant content. Our team of legal content specialists crafts educational, state-specific legal content to target your ideal audience.
• On-Page SEO: We optimize title tags, meta descriptions, headers, and image alt text to ensure search engines understand and rank your pages properly.
• Technical SEO: Fast loading speeds, mobile-friendliness, and a clean site structure are essential for a strong organic presence.
• Backlinks & Authority Building: When other reputable websites link to your law firm’s site, it signals to search engines that your site is credible, boosting your rankings.
• Local SEO & Google My Business Optimization: For law firms, appearing in local searches is critical. We optimize your Google My Business listing and build local citations to ensure your firm ranks in Wisconsin-specific searches.

Benefits of Organic Traffic

• Long-Term Growth: Unlike PPC, organic rankings can provide continuous traffic over time without additional costs per click.
• Higher Trust & Credibility: People trust organic results more than paid ads, as they see them as authoritative and unbiased.
• Cost-Effective in the Long Run: While SEO requires an upfront investment, it pays off over time without recurring ad costs.

However, SEO is a long-term strategy that requires consistent effort. It can take months to see significant results, which is why many law firms also invest in PPC campaigns for immediate visibility.

What Are PPC Campaigns?

PPC (Pay-Per-Click) campaigns are paid advertisements that appear at the top of search engine results pages (SERPs), social media platforms, and other digital spaces. The most common PPC platform is Google Ads, which allows law firms to bid on keywords like “Wisconsin personal injury attorney” or “best divorce lawyer in Milwaukee.”

How PPC Works

1. Your firm bids on specific high-intent legal keywords relevant to your practice area.
2. When someone searches for those terms, your ad appears above the organic results.
3. You only pay when someone clicks on your ad.

The success of PPC depends on factors like ad quality, keyword relevance, landing page experience, and bid strategy.

Benefits of PPC Campaigns

• Instant Visibility – Unlike SEO, which takes time to build, PPC ads place you at the top of search results immediately.
• Highly Targeted Traffic – PPC allows precise targeting based on location, search intent, demographics, and even device type.
• Scalability & Control – You can adjust your budget, target different practice areas, and test new strategies in real-time.
• Immediate Lead Generation – Since your ad appears instantly for potential clients in need of legal services, you can capture leads much faster than with SEO alone.

However, PPC is not a set-it-and-forget-it strategy—it requires constant monitoring, optimization, and budget adjustments to maintain profitability. That’s where our expertise comes in.

How Accel Marketing Solutions, Inc. Combines SEO & PPC for Maximum Success

While SEO and PPC have their own advantages, the best results come from a combined strategy. At Accel Marketing Solutions, Inc., we understand that no single approach works in isolation. That’s why we develop customized marketing plans that integrate both organic and paid efforts, ensuring that your Wisconsin law firm attracts and converts as many potential clients as possible.

• Dominating Both Short-Term & Long-Term Search Results: PPC places your firm at the top of search results immediately while our SEO efforts ensure that your site ranks organically over time. This two-pronged approach ensures your firm never loses visibility, even if search engine algorithms change.
• Keyword Synergy for Maximum ROI We conduct in-depth keyword research to find the best terms for both SEO and PPC campaigns. By analyzing PPC data, we identify high-converting keywords and incorporate them into your organic content strategy.
• Cost Efficiency & Smart Budget Allocation: While PPC costs money per click, SEO reduces dependency on paid ads over time by ranking your site for valuable keywords. We allocate your budget wisely, scaling PPC spend based on performance while strengthening your site’s organic presence.
• Retargeting & Brand Reinforcement: Many potential clients don’t hire a lawyer on their first visit—this is where PPC retargeting ads come in. We use PPC to remind past visitors about your firm, increasing the chances of conversion. Meanwhile, strong SEO content keeps reinforcing your expertise, building long-term trust.
• Maximizing Conversions Through Optimized Landing Pages: We ensure that both organic and PPC visitors land on well-designed pages optimized for conversion. This means clear calls-to-action (CTAs), engaging legal content, and an intuitive user experience that encourages prospects to call or book a consultation.

Contact Us for Comprehensive Wisconsin Law Firm Marketing Services

From every corner of the country, law firms are realizing their potential with Accel Marketing Solutions, Inc. We are proud of our work, and you will be too. If you are ready to take your Wisconsin law firm to the next level, contact Accel Marketing Solutions, Inc. today.