Virginia Law Firm Marketing

Whether you’ve tried to improve marketing on your own or hired a less-than-reputable company to take over your campaign, you may have given up on trying to compete online altogether. However, in this digital age, your online presence is one of the most valuable assets you can have. At Accel Marketing Solutions, Inc., we understand that for a busy law firm, creating a great website is not always a viable option. That’s why our team of law marketing professionals is ready to help your Virginia law firm. If you’re still unsure how your firm can benefit from digital marketing, you’ll want to keep reading to learn why you shouldn’t hesitate to contact our team.

Law Firm Marketing in Virginia

As one of the nearly 25,000 practicing lawyers registered with the Virginia State Bar, you understand how competitive the law industry is. With a saturated market, showing clients that your firm can handle their cases with care to get the job done is detrimental. Luckily, the team at Accel Marketing Solutions, Inc. can help.

Whether you’re a real estate attorney representing clients in Virginia Beach or Chesapeake, or you represent the workers of the service industry which is the driving force behind the state’s GDP, you can rest assured that our law marketing agency can help you reach your clients. Our team can examine your practice to determine the best ways to showcase your talent to help you rise above the competition so you can do what you do best – represent your clients.

What Can Accel Offer Your Firm?

We know how busy you are on a daily basis. For an attorney, the work never ends, which is why we are here to handle every single aspect of your marketing campaign so you can focus solely on doing what you do best. Accel Marketing Solutions has you covered with the following:

• Website design: Our professional website designers consistently create sleek, mobile-friendly websites, which optimize your online visibility and showcase your firm’s personality and talents.
• SEO: Our SEO specialists create individualized strategies based on your firm’s needs in conjunction with the rules provided by Google, Bing, and Yahoo.
• Educational legal content: The cornerstone of any successful, useful website is providing users with educational and engaging content. When people receive legitimate, informative answers to their questions, they are far more likely to select your firm to guide them through their legal matters.
• Video production: Our video production team films and edits professional-quality videos with educational content featuring your legal expertise. This increases your search engine rankings.
• Social media: Billions of people use various social media platforms such as Facebook, Twitter, Youtube, and Linkedin, every day. We capitalize on this by utilizing these platforms to promote your firm to all those in need of legal assistance.
• Pay Per Click: We have extensive experience with advertising campaigns, which allows us to develop effective campaigns that optimize your return on investment.
• Reputation management: A minimal amount of poor reviews do not represent a business. We understand this, which is why we can work to mitigate those poor reviews and emphasize the great reviews that truly represent your firm’s strengths.
• Live chat: Our custom chat boxes allow your potential clients to chat with a representative of your website 24/7 so that you never miss a client.

Why Do Law Firms Need Digital Marketing?

It’s important to understand that the world is changing, and fewer and fewer people are relying on word-of-mouth reviews or print media to find legal representation. Studies show that an estimated 80% of clients research attorneys online. If your digital presence is below par, clients won’t be able to find you and the quality service you provide. As such, investing in your online marketing is critical.

Not only can digital marketing help you increase your visibility, but local service ads can help you target the clients you’re looking to reach in your area. This is ideal for small to medium-sized firms, as it allows you the opportunity to outperform larger firms that focus on broader SEO.

In addition to better visibility on search engines, you’ll find that creating a beautiful website can help improve your leads. A beautiful website makes a great first impression on clients, as they’ll know how deeply you value your practice. Having a functional, eye-catching website allows you to showcase your firm’s strengths and values while also serving as a trusted legal resource for your clients.

Strategically Targeting Virginia’s Major Cities & Regions

Virginia is home to a diverse legal market, with each city and region presenting unique opportunities and challenges for law firms. Whether you practice in Northern Virginia, the Hampton Roads area, or the Shenandoah Valley, tailoring your digital marketing strategy to specific geographic areas can help your firm attract local clients more effectively. At Accel Marketing Solutions, Inc., we specialize in crafting location-specific strategies to help law firms maximize their online presence and generate leads in their target regions. You can find some brief examples of how we may go about this below.

Northern Virginia: High Competition & Affluent Clientele

Northern Virginia, including cities like Arlington, Alexandria, and Fairfax, has one of the highest concentrations of law firms in the state. Due to its proximity to Washington, D.C., this region attracts high-income individuals and businesses, making it highly competitive for legal services. Law firms practicing corporate law, government contracts, family law, and immigration law need a strong SEO strategy to stand out in search results.

Marketing Strategies for Northern Virginia:

• Local SEO Optimization: Ensure your Google Business Profile is optimized for searches like “best family lawyer in Fairfax” or “corporate attorney near Arlington.”
• Content Marketing: Publish blog posts covering legal topics relevant to professionals and business owners, such as contract law updates or estate planning strategies for high-net-worth individuals.
• PPC Advertising: Target affluent clientele with high-intent search ads tailored to Northern Virginia’s legal market.

Richmond: Balancing Tradition & Innovation

Richmond, the capital of Virginia, has a strong legal community with a mix of traditional and modern law practices. With a focus on government law, civil litigation, and personal injury, firms in this region need to blend digital marketing with established networking efforts.

Marketing Strategies for Richmond:

• Legal Blogging: Position your firm as a thought leader by publishing articles on recent legislative changes and local legal news.
• Social Media Engagement: Leverage platforms like LinkedIn and Facebook to connect with the local community and showcase client testimonials.
• Video Marketing: Create informative videos discussing common legal concerns, such as “Understanding Workers’ Compensation in Richmond.”

Hampton Roads: A Focus on Military & Maritime Law

The Hampton Roads area, including Virginia Beach, Norfolk, and Chesapeake, has a significant military presence due to Naval Station Norfolk and other bases. As a result, law firms specializing in military divorce, VA disability claims, and maritime law have a unique advantage.

Marketing Strategies for Hampton Roads:

• Targeted Keywords: Optimize your website for searches like “military divorce attorney in Norfolk” or “maritime injury lawyer in Virginia Beach.”
• Educational Content: Provide resources for military families navigating legal issues.
• Local Sponsorships: Sponsor military-focused events to increase brand visibility in the community.

Shenandoah Valley & Southwest Virginia: Community-Focused Marketing

Areas like Roanoke, Harrisonburg, and Blacksburg have a smaller legal market, but the competition is still strong among law firms serving rural communities. Personal injury, estate planning, and criminal defense are popular practice areas in this region.

Marketing Strategies for Shenandoah Valley & Southwest Virginia:

• Local SEO & Directories: Ensure your firm is listed in local business directories and on Google Maps for searches like “DUI lawyer in Roanoke.”
• Client Testimonials & Reviews: Build trust with potential clients by showcasing testimonials from satisfied clients in the area.
• Community Engagement: Participate in local events, sponsor high school sports teams, or write guest columns for local newspapers to establish credibility.

Charlottesville: A Hub for Academic & Business Law

Home to the University of Virginia, Charlottesville has a strong market for business law, intellectual property, and civil rights law. Law firms in this area benefit from a client base that includes students, professors, and entrepreneurs.

Marketing Strategies for Charlottesville:

• University Partnerships: Offer legal seminars or consultations for students and faculty at UVA.
• SEO for Specialized Services: Optimize your website for terms like “startup lawyer in Charlottesville” or “intellectual property attorney near UVA.”
• LinkedIn Networking: Connect with local businesses and academic professionals through LinkedIn to establish authority in business and academic law.

How Can SEO Help Your Firm Stand Out?

So, you know that digital marketing can help your Virginia law firm stand out. But how?

When you work with Accel, our team of web developers, designers, and content creators can help you build a beautiful, SEO-friendly website to improve your rankings. Our SEO experts can also implement the best techniques to help you rank higher on search engine results pages (SERPs) through keywords, page structures, and even titling pages the right way! You can also be set up with a Google My Business (GMB) profile, allowing you to easily manage the information on your Google listing. GMB can also provide valuable insight into the clients finding your business and how many calls to your office originate from Google.

Our team of bloggers can also create informative content around some of the most commonly searched legal questions for your industry, so clients can easily find the answer they’re looking for on your firm’s website. You should note that Google uses a page indexing system, which means it can take some time before your blogs end up on search engines. However, staying consistent is a great way to ensure clients can find what they need.

Contact Our Virginia Law Firm Marketing Team

At Accel, we don’t believe in a one-size-fits-all solution. Our team will work with you to create a digital marketing campaign suited to the specific needs and goals of your Virginia law firm. Contact us today to learn why so many lawyers around the country have trusted our team to deliver the results they’re looking for.