Legal Marketing for Ohio Law Firms
Ohio is home to around 37,0000 practicing attorneys meaning competition for clients can be tough. Whether you're a family law attorney practicing in the suburbs of Columbus or you represent the injured farmworkers of Darke and Wood Counties, Accel can help you reach clients.
Our law firm marketing team understands the trends of the Ohio legal market, which means we are constantly evolving your strategy to stay ahead of the competition. Not only can we help you build a beautiful website to show your clients that you take pride in your firm, but we can also ensure it is compatible and frictionless on mobile platforms, as this is one of the most preferred methods of searching for legal representation.
Similarly, our team is always on the lookout for changes to Ohio's laws and legislation to make changes as necessary to your website. This helps you stand out among your competition as an up-to-date and reliable source.
How Can Accel Help Your Law Firm?
Accel Marketing Solutions is ready to help you get your law firm's marketing efforts in order. Not every marketing company is the same and it takes the right team to get it right. We are ready. Just call us to see what we can do for you.
- Law Firm Website Design: Our web developers make your law firm shine amongst a sea of attorneys in your field. Our unique, mobile-friendly websites optimize your online visibility and forge a connection between you and your potential clients, providing them with more than a glimpse into your firm’s personality and values.
- Law Firm SEO: SEO is constantly changing, which is why our specialists develop custom SEO strategies tailored to your specific needs.
- Educational Legal Content: Our content writers believe that creating engaging, informative content, that provides your potential clients with real answers to their legal matters makes them far more likely to choose your firm to represent their interests.
- Law Firm Video Production: Our production team will feature your legal expertise in high-quality, informative videos, thus boosting your search engine rankings and giving your clients a sense of who you are, all from the comfort of your own office.
- Social Media: Social media is more important than ever. With 2.271 billion Facebook users, 326 billion Twitter handles, 1.5 billion YouTubers, and 562 million LinkedIn profiles, social media is integral to having your voice heard, and we take full advantage of it.
- Pay Per Click for Attorneys: Advertising campaigns are a powerful tool for your law firm’s success. Accel Marketing’s experience with PPC is unmatched. Our data-driven strategy, based on years of A/B testing, helps us develop the most effective Pay-Per-Click campaigns, optimizing your return on investment, every single time.
- Law Firm Reputation Management: A bad review should not tarnish your law firm’s good name. Our reputation management tools actively mitigate the impact of bad reviews so your firm can come out unscathed.
- Law Firm Live Chat: Accel Marketing Solution’s custom chat boxes provide an opportunity for prospective clients to chat with a representative of your website 24/7. With our live chat option, you will never miss a call or a client again.
Why Choose Accel Marketing Solutions?
When you work with the team at Accel, you can rest assured that your website and digital marketing campaign are in competent hands. Unlike other marketing companies, we focus solely on law firm marketing. Not only does this mean we have a deeper understanding of the needs of legal clients, but we also understand the regulations for attorney advertising. As such, you can rest assured that your website will be fully compliant with the Ohio State Bar and the American Bar Association's rules for attorney advertising.
In addition to understanding the nuances of legal marketing, you'll find that our dedication to our clients is unmatched, as shown by our 2024 Inc. 5000 Honors and a myriad of satisfied clients. Whether you need a blog written about an upcoming seminar or need to update your website to include a new partner, our team is ready to help your ideas come to life so your clients can utilize your website as a trusted legal resource.
Frequently Asked Questions
You have questions about digital marketing, and we have the answers you're looking for:
- How quickly can I expect to see results?
- Unfortunately, many attorneys expect to see results immediately after the launch of their website. While this would be ideal, unfortunately, this isn't the case. In reality, it will generally take around three to six months to start seeing results because of the different algorithms implemented by the different search engines. Digital marketing is a long-term investment. It's also important to understand that when used in conjunction with other digital marketing tools, you may see results faster.
- Do I need social media for my law firm?
- Utilizing social media as a marketing tool can help increase the success of your law firm. Not only does it help increase visibility to potential clients, but you can also utilize this as a way to showcase the human side of your firm, which can help foster trust between you and your clients. You can use your social media accounts to highlight your community engagement, provide insight into the culture of your law firm, and highlight client reviews. At Accel, we can help you optimize and manage your social media for the best results.
- Can video marketing help my firm stand out?
- Creating video content for your law firm can help showcase your team's ability to transform difficult legal concepts into accessible answers for those in need of legal help. Not only can it showcase your ability to easily explain confusing concepts, but it also helps your clients become more familiar with you and your team. Instead of just seeing words on a page, videos provide a more personal connection which can help make your clients feel comfortable.
Contact Our Ohio Law Firm Marketing Team Today
If you're ready to transform your Ohio law firm's legal marketing strategies, don't hesitate to contact Accel Marketing Solutions today. We understand that your dedication is to your clients, which is why we are dedicated to you. Reach out to our firm to get started today.