FindLaw PPC Fallout – What New Spending Threshold Means for Smaller Firms

Book Your Meeting Now
Illustration of a worried man between a chart with houses and

If you’ve been running Pay-Per-Click (PPC) campaigns with FindLaw and your monthly spend is under $8,000, there’s some frustrating news: FindLaw is likely pulling the plug on your campaigns. In the wake of their acquisition by Internet Brands, FindLaw has decided to discontinue PPC management for clients who don’t meet the new minimum monthly spending requirement. That leaves a huge number of small and solo law firms in the lurch, without a partner to manage one of their most effective digital marketing channels. So let’s talk about what this means for your firm, why it’s happening, and how you can pivot without losing momentum.

What’s Actually Going On?

FindLaw has implemented a new policy: if your law firm isn’t spending at least $8,000 a month on Google Ads, they’re no longer offering PPC management services. That’s a pretty steep threshold, especially for smaller practices trying to market locally or regionally.

Why the Sudden Change to the Findlaw Spending Threshold?

The acquisition by Internet Brands is a big part of it. With large-scale operations, it often becomes more cost-effective to focus on high-revenue clients and streamline service offerings. From a corporate perspective, that makes sense.

But from a law firm’s perspective? It’s incredibly limiting.

Why the New Findlaw Spending Threshold Hurts Small Firms

Let’s be honest: not every law firm needs to—or can—spend $8,000/month on PPC. That doesn’t mean PPC isn’t a good fit; it just means the strategy and budget need to align with your specific market and goals. Here’s the fallout for smaller firms:

  • Abandoned Campaigns: If FindLaw was managing your PPC, your campaigns could just…stop. No optimization, no leads, no explanation.
  • Disruption in Lead Flow: PPC is often a core lead generation source. Turning it off cold turkey could dry up your pipeline fast.
  • Scramble for a New Provider: Many firms are now left scrambling to find a new agency that’s willing to work with smaller budgets—and knows the legal space.

Here’s the Good News

At Accel Marketing Solutions, we’ve been helping law firms of all sizes run profitable PPC campaigns for years. We don’t believe in arbitrary budget minimums. Whether you’re spending $1,000 or $10,000, we tailor campaigns to your goals.

And yes—PPC can work even if your budget isn’t massive.

How We Make Smaller Budgets Work

  • Hyperlocal Targeting: Focus your spend on specific zip codes or neighborhoods where your best clients live and work.
  • Intent-Based Keywords: We go after keywords that we know convert—not just ones that drive traffic.
  • Ad Extensions + Call Tracking: These help stretch your budget and capture more qualified leads.
  • Transparent Reporting: Know exactly what you’re spending and what results you’re getting.

Is PPC Still Worth It?

Absolutely—when it’s done right.

The trick is knowing how to balance cost-per-click, keyword selection, and targeting. Bigger platforms like FindLaw tend to run one-size-fits-all campaigns, often with high overhead and less focus on actual ROI.

With a partner like Accel, you’re getting a leaner, smarter approach. We know the legal industry, we know how to optimize for conversions, and we genuinely care about your results.

Don’t Let the Budget Barrier Stop You

FindLaw’s decision might feel like a slap in the face, especially if you’ve been a loyal client for years. But it’s also a golden opportunity to find a partner who’s a better fit—one who doesn’t just serve you, but actually works with you.

What’s Next?

  • If you’re losing PPC support from FindLaw, don’t panic.
  • Reach out to us for a free PPC audit—we’ll evaluate your current campaign setup, show you where your money’s going, and outline a smarter path forward.
  • You can still run profitable PPC campaigns without blowing your entire marketing budget.

FindLaw’s $8,000/month threshold is just another sign that big-box marketing agencies aren’t built for smaller firms. That’s why Accel Marketing Solutions was created—to give growing law firms the tools and attention they need to compete (and win) in their market.

You don’t need a big budget. You just need a better strategy—and the right team in your corner. If you’d like to speak with our team about your options, simply contact us today.