FindLaw Alternatives – How to Choose the Right Attorney Marketing Partner for Your Firm

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So, FindLaw’s recent changes have you rethinking things. You’re not alone. Whether you’re unhappy with their service, frustrated by budget minimums, or just ready for more control over your marketing, it’s time to find a partner who actually fits your firm. The good news? There are plenty of attorney marketing alternatives out there. The challenge is knowing how to choose one that understands your needs, your goals, and your budget, especially if you’re a solo practitioner or small firm.

Let’s walk through the key things to look for, and we’ll show you exactly how Accel Marketing Solutions checks those boxes.

First, Understand What You’re Looking For in an Attorney Marketing Partner

It’s tempting to just ask, “Who else does what FindLaw does?” But a better question is: “What kind of marketing partner is actually right for me?”

Here are a few critical things to consider:

  • Do you need help with just a website, or a full strategy (SEO, PPC, social media, etc.)?
  • Are you looking for high-touch, ongoing support—or just a setup and go?
  • What’s your monthly budget? What kind of return are you expecting?

The more you know about what success looks like for your firm, the easier it’ll be to spot a true partner vs. another vendor.

Why Accel Marketing Solutions is Different

We’ve worked with law firms of all sizes—many of whom came to us after being frustrated with FindLaw, Martindale, or other big-box providers. Our approach is centered around real partnership, transparency, and results.

Here’s what makes us a strong alternative to FindLaw:

  • You Own Everything: Your site, your content, your domain. Period. We believe your firm should never be held hostage by your marketing provider.
  • Custom Strategies: We tailor each strategy to your firm’s goals, local market, and practice areas. No templates. No fluff.
  • Scalable PPC & SEO Campaigns: Whether you’re spending $1,000 or $10,000, we build campaigns that fit your budget and deliver leads.
  • Real Support: You’ll work with a team that knows legal marketing, answers the phone, and actually cares.

What to Ask When Interviewing Agencies

Don’t just ask for a proposal—ask the questions that reveal how an agency really operates. Here’s a short list to start with:

  • Do I own my website and content?
  • Are there long-term contracts or cancellation fees?
  • How will you measure success for my campaigns?
  • What kind of reporting will I receive?
  • How do you customize strategies for small firms?

Is It Time to Make a Move?

If you’re feeling unsure about your current marketing partner—or if you’re suddenly without one—take a breath. You’ve got options.

And we’d love to be one of them.

Accel Marketing Solutions is here to help you transition smoothly, rebuild if needed, and grow with a strategy that actually works for *you*. We’re not a massive corporation, and that’s exactly why we’re the right choice for many law firms.

Let’s Talk About Your Attorney Marketing Strategy

Schedule a free consultation with our team today. We’ll review your current setup, show you what’s working (and what’s not), and recommend a plan that fits your goals.