Connecticut Attorney Advertising Rules

Connecticut Attorney Advertising Rules

Attorney Advertising Rules in Connecticut

Law firms throughout Connecticut need a comprehensive digital marketing strategy to ensure they find the best success online. At Accel Marketing Solutions, we are here to build a campaign that helps your firm meet its potential while making sure that you comply with the advertising guidelines detailed in the Connecticut Rules of Professional Conduct. Contact us today to learn how we can help.

Connecticut Attorney Advertising Disclaimers

Accel Marketing Solutions aims to protect your law firm from any responsibility or unwanted claims. On each website, we include a disclaimer that includes some of the following language:

  • Detailing that the website is an advertisement that shouldn’t be taken as official legal advice
  • Reaching out to the law firm via the contact form does not constitute a lawyer-client relationship
  • Be sure not to act upon any information provided on the website without having an actual consultation with an attorney

Connecticut Mandatory Filing Rules For Attorney Advertisements

Attorneys are required to file a copy of any legal advertisements with the Statewide Grievance Committee, either before or in congruence with when the advertisement is published. While attorneys are not required to obtain permission to publish the advertisement, they must file a copy of the ad through the Connecticut Judicial Branch E-Services.

Domain names must be filed on a quarterly basis of the websites attorneys use to advertise legal services. Personal attorney profiles do not need to be submitted. Exemptions to the mandatory filing rule include the following:

  • Communication that is requested by a prospective client (often called “information upon request”);
  • Any communication sent only to existing/former clients, other attorneys, businesses, members of certain non-profit organizations, and more;
  • Advertisement in the public media that contains only the information, in whole or in part, contained in Rule 7.2 (i) of the Rules of Professional Conduct, provided the information is not false or misleading;
  • Any listing or entry in a regularly published law list;
  • Any advertisement in a telephone directory; or
  • Any announcement card stating new or changed associations, new offices, or similar changes relating to an attorney or firm, or a tombstone professional card.

Random Reviews Of Advertisements

Once advertisements have been electronically filed, it may be subject to a random review within 3 months of the filing to ensure that it complies with ethical standards. The Statewide Grievance Committee will inform the law firm of the selection and if any violations are found, they can negotiate a resolution. If the violation is not resolved, it can result in a disciplinary finding.

Why Connecticut Attorneys Work With Accel Marketing Solutions

Accel Marketing Solutions is proud to serve law firms across the state of Connecticut and provide quality marketing services. When you choose to work with Accel, you can count on:

  • Customized website designs that feature your firm’s personality, culture, and strengths.
  • Extensively-tested SEO strategies to help you get recognized on popular search engines.
  • State-specific educational legal content that helps you bring in more educated clients.
  • High-quality educational videos to showcase your knowledge and answer FAQs.
  • Paid advertising campaign management, such as Pay-Per-Click.
  • Reputation management to reduce the burden of a negative review.
  • 24/7 Live Chat to make instant connections with prospective clients at all times.

For a marketing team you can trust, contact Accel Marketing Solutions, Inc. today.

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