On-site Search Engine Optimization For Law Firms
Search engine optimization (SEO) is a powerful tool to get you ranked on popular search engines, including Google, Yahoo, and Bing. SEO is always shifting. Popular search engines are always changing the rules as to who ranks well and who does not. Sites that once followed the rules of the “game” now are buried because of new announcements left unaddressed. Unfortunately, many marketing firms build a site, optimize pages and move on to the next project, leaving customers in the dust. Accel Marketing is always searching for new ways to optimize our websites because Google, Yahoo, and Bing change guidelines regularly. One of the most common ways to optimize a website is with on-site optimization. Accel Marketing is proud of the teamwork put into making the content and each individual page pull its weight when it comes to optimizing for search engines.
SEO and content writing
Accel Marketing’s team of SEO specialists and content writers produce the best content for our law firm clients. Our well-written, educational content is digestible, informative, and engaging. When visitors read our websites, they can understand the law written for their specific state. In addition, our web developers design and implement visuals that appeal to the viewer, not overloading them with overdone graphics and not boring them with a blank screen filled with words. With all of this intact, our websites function at a greater level than our competitors. Through visitor retention, on site SEO keyword placement and some of the quickest load times in the business, our website rank on search engines organically, without the use of substandard SEO tactics.
How we properly use keywords
Keywords can greatly enhance a website’s functionality and online presence. As SEO changes, so does the use of keywords. Many marketing companies are still making the same mistakes, including keyword stuffing. Keyword stuffing is often seen in the content of marketing companies trying to fill a page with words instead of educating the masses. You can see marketing companies who keyword stuff when content is filled with repeating terms and lists of towns at the bottom of content pages. Not only is this a disservice to the visitor, it is a disservice to the website itself because a site can easily be flagged and drop in rankings overnight.
The team at Accel Marketing would rather benefit from hard work and above-board SEO tactics. We don’t cut corners. We provide an abundance of keyword-rich content that is easy to read. When choosing keywords, we research what people search for and carefully choose the terms that will come up more often in a specific area of the country or state. This benefits visitors looking for readable content as well as the law firm hoping to rank well and forge a connection with the viewer. Our marketing team is looking for lasting success, not a temporary win.
Contact Accel Marketing Solution, Inc.
Accel Marketing Solutions, Inc. is not your run-of-the-mill marketing firm. We are always looking to improve our websites through SEO tactics that last. Our marketing team has helped countless clients get out from underneath substandard “big box” marketing companies that provide a shiny website never to be heard from again. At Accel Marketing, our existing websites are just as important as our new ones. Our clients appreciate the time and effort we put into their website’s success and the attention and accessibility we provide them with when they have questions. If you would like to know more about how on-site SEO works and our services, contact Accel Marketing for a consultation and free website evaluation.