Law Firm Social Media Presence
Social media is quickly becoming the most effective way to exchange information on the Internet. Businesses must have a social media presence to keep up with the competition. Social media advertising is much different than a regular Pay-Per-Click campaign on major search engines. In some ways, social media advertisements can be more effective than other advertising methods. Accel Marketing is always looking to push the boundary on advertising. To find out more about our services, contact Accel Marketing Solutions, Inc. for a consultation.
Why is social media advertising so effective?
Social media platforms are networks of connected people that share information about themselves, including their location, age, and interests. When developing a social media advertising campaign, Accel Marketing can help a law firm’s ads hit a “target audience.” A target audience is a group of people who meet the criteria or demographic that an ad will target. Social media ads are customizable. A law firm can target an audience based on age, location, education level, industry, and the pages they liked. With a targeted ad, the right audience can reach a law firm’s website.
Why is social media advertising important?
No one denies that social media advertising is important. Social media is the largest and most effective exchange of information on the planet. Below are just some of the reasons social media advertising is important to law firms:
- Driving targeted traffic to a website: Social media advertisements target a specific audience and drive potential clients to a law firm’s website. The fact that social media advertising has a target audience helps websites attract the right audience, increasing the chance for conversion.
- Boosting Search Engine Rankings: When traffic increases on a website, so do rankings. Social media’s targeted audience is more likely to read content that is relevant to their needs. When a target audience stays on a website, the firm is more visible to other potential visitors.
Contact Accel Marketing Solutions, Inc.
Social media advertising is a great way to reach a broader audience. More than 1.5 billion people are active Facebook users. Twitter has over 320 million users. Google+ has millions as well. It is no secret that social media is powerful. Contact Accel Marketing Solutions, Inc. for a consultation to explore your law firm’s advertising options.