Attorney Advertising Rules in New Jersey
A strong, constantly adapting online marketing campaign is key for any law firm’s success. However, such a campaign can only be a true success if it abides by the New Jersey Rules of Professional Conduct. These rules outline the regulations all law firms across New Jersey must satisfy when they advertise their services, among other things. Our job at Accel is twofold; first, we must ensure that your firm has all of the tools needed to truly dominate your field, though we must also ensure you do so legally and in accordance with the rules set out by the Bar. We have years of experience doing so for attorneys across the country, and we know we have what it takes to do the same for you. Contact Accel Marketing Solutions, Inc. to learn more about how our team can protect your firm.
New Jersey Attorney Advertising Disclaimers
Part of any successful attorney marketing campaign is including advertising disclaimers, as is required by the Bar. For this reason, we will include a disclaimer that essentially states the limitations of any claims made on your website. Essentially, your disclaimer will state that any content on your website is not to be construed as legal advice, and simply reading the information or filling out a contact form with your firm does not establish an attorney-client relationship.
Rules Regarding Attorney Advertising
Below, you will find an outline of some of the several rules regarding limitations on attorney advertising in New Jersey. Those rules, set out by the Bar, are as follows:
- Law firms in New Jersey must not include any information that may be interpreted as misleading or blatantly false on their website [Rule 7.1]
- Attorneys and law firms in New Jersey cannot compare their services to that of another attorney’s services to make themselves seem more qualified unless they can substantially back the statement up with fact. [Rule 7.1]
- Attorneys in New Jersey are allowed to advertise their services through public media. Additionally, attorneys will have to keep the advertisement on file for at least 3 years after the advertisement was issued, including information regarding where and when the advertisement was issued. [Rule 7.2]
- Law firms in New Jersey must not include the terms “expert,” “specialize,” or “specialist” on their websites unless the attorney in question has been certified as a specialist by an organization approved by the New Jersey State Bar. [Rule 7.4]
Why New Jersey Attorneys Call Accel Marketing Solutions
Accel Marketing Solutions, Inc. has worked closely alongside attorneys, helping them reach their fullest potential for years, and we are ready to do the same for you. Accel will provide you and your law firm with a myriad of tools that, time and time again, have proven themselves to take law firms across the country to the next level, including the following:
- Customized website designs that truly convey to clients what your mission is, and what your firm is about.
- SEO-centric strategies designed to help your law firm rise to the top of the most important search engines, including Google, Bing, and Yahoo.
- Our content writers create, on a weekly basis, state-specific educational legal content targeted at clients facing critical legal issues in your area.
- High-quality educational videos to showcase your knowledge and answer FAQs. This not only gives clients an idea of who you are, but it also helps boost your online visibility.
- Effective paid advertising campaign management such as Pay-Per-Click and Remarketing.
- Reputation management, which will blunt the impact of any undeserved bad reviews your firm may receive from time to time.
- 24/7 Live Chat to make instant connections with prospective clients at all times.
